The Sales Rebel™
Since 1997, I’ve sold through major economic crises across tech, telecom and banking, in Asia and the U.S.
I’ve had to deliver while markets shift, buyers pull back and deals that looked solid become something else entirely.
That experience shapes my perspective on enterprise GTM today.
What experience teaches you to question.
In complex B2B, you can have strong relationships, regular meetings and a credible forecast—and still misread the purchase.
The person supporting you may not be able to move the decision. The customer may like the product without being willing to defend the spend. Everyone may agree on the opportunity while nobody accepts responsibility for the outcome.
Those distinctions matter when revenue, resources and reputations depend on the next decision.
Who is willing—and able—to bear the consequences of saying yes?
That question has stayed relevant through every market and technology shift I’ve worked through.
What I bring to the conversation.
My work examines decision power, deal control, forecast distortion and the commercial assumptions surrounding enterprise AI.
I pay particular attention to the gap between what a team reports and what the customer’s behaviour actually supports. How does activity become confidence? When does an assumption become an accepted fact? What happens when leadership keeps acting on a story the customer has already moved beyond?
Working across Asia and the U.S. also taught me to question what travels well between markets. Research can explain the environment. Operating in it exposes where your interpretation falls short.
I bring that perspective into my writing, on-camera commentary and ChibiDeane™, my animated alter ego.
Meet ChibiDeane™.
Sometimes she’s on the touchline. Sometimes she’s refusing to leave the buffet. Sometimes she’s making a commercial point through a situation you wouldn’t expect.
ChibiDeane™ brings humour and personality to my work. She can expose a familiar GTM absurdity—or simply have some fun. Even enterprise GTM gets a day off.
She’s part of The Sales Rebel™: the same brain, with more animated facial expressions.
Follow Deane and ChibiDeane™
YouTube · LinkedIn · Aunty Deane on Instagram
Get in touch.
For enquiries about my work or potential engagements, email me with what you have in mind.
The Sales Rebel™ · Deane
Enterprise GTM commentary.
